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Agra Tourismus: Sich der Herausforderung des Wandels stellen

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Geschrieben von Anil Mathur - eTN Indien

It is said that there are two kinds of people in the world – those who have seen the Taj Mahal in Agra, and those who want to. Clearly, everyone –  yes, no need to qualify it with “almost” – wants to come to Agra and see the iconic Taj built by Mughal emperor Shahjahan.

But ironically, the city is facing some problems and issues, many of which can be tackled with will and dedication by all stakeholders and the administration. Some of the issues are macro in nature and can be applied in many parts of the world.

During a recent study tour of the city, this correspondent spoke with a cross-section of the players and observers, many of whom felt that it is not a question of money only, as the Taj gives adequate revenue from entry fees, but that money is not ploughed back for upkeep and maintenance of the monument and surrounding areas. Also, receptivity of bodies like the Archelogy Survey of India must increase.

Mr. Sunil Gupta

Sunil Gupta, of Travel Bureau, a strong player and keen observer, points out that some of the problems are as simple as the dustbins at the monument are too small for the water bottles that are dumped in after use. Incidentally, giving complimentary water bottles to high-paying foreign visitors was an excellent idea, but surely there was no rocket science needed to make sure the right-sized dustbins were employed to avoid overflow soon after the Taj opens.

In den letzten Jahren wurden in Agra mehrere Lounges und Bars eröffnet, die dazu beitragen, den Aufenthalt der Besucher zu verlängern. Viele von ihnen nutzen den Yaumuna Expressway, um Agra in wenigen Stunden von Delhi aus zu erreichen.

The city has seen many new hotel chains setting up shop in Agra, which has increased confidence among guests. Domestic traffic also continues to grow.

Mr. Arun Dang

Arun Dang, ein langjähriger Hotelier, ist der Ansicht, dass die Beleuchtung von Denkmälern, die Verschönerung von Überführungen und Überfahrten sowie die freundlichere Einreise von Jaipur - Teil des goldenen Dreiecks - ein gutes Besuchererlebnis bedeuten.

Both Sunil Gupta and Arun Dang have headed the TGA – Tourism Guild of Agra – for several years and have taken up causes to help both the community and tourists. It is a unique body, which has helped the industry and locals alike.

Mr. Hari Sukumar

TGA is at present headed by Hari Sukumar, Vice President of Operations for Jaypee Hotel and Convention Centre. He is in Agra after several years in the US and other countries. Sukumar is also a pilot and is now piloting the TGA in the Taj city. During the recent elections, election tourism was promoted in Agra, with TGA encouraging tourists to visit the model polling booth set up. Training, hygiene, and food safety are some other concerns of the industry leader.

Weddings and conventions – part of MICE tourism – is also getting the attention of the Taj, Mughalm Oberoi, Sarovar, and other hotels. The Grand Imperial, built in 1904, has been refurbished and has added facilities for weddings and conferences. All suites are also being redone. The cultural show, Mohabat E Taj, operated in season, has been a great success but the sound and light show has had to close down, much to the  regret of its stakeholders.

Mr. Vivek Mahajan

Vivek Mahajan, General Manager for Crystal Sarovar Premiere hotel, says that occupancies have grown but the issue of tariff remains, as the hotels are so far unable to attract a very high tariff. Still, the Sarovar remains popular with its 3 restaurants, spa, kids’ corner, and warm hospitality.

Home to one of the 7 Wonders of India, the Taj Mahal in Agra is a sneak peek into the architectural history of the Mughals along with other structures such as UNESCO World Heritage sites Agra Fort and Fatehpur Sikri. History, architecture, and romance all come together to create the magic of Agra which is almost the lifeline of Indian tourism.