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Das Florida Space Coast Office of Tourism gibt neuen Executive Director bekannt

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Geschrieben von Chefredakteur

Nach einem umfangreichen Suchprozess hat Brevard County den erfahrenen Marketingleiter von Florida, Peter Cranis, zum neuen Leiter der Tourismusentwicklung ernannt.

Nach der Bestätigung seiner Ernennung am 12. Februar durch das Board of County Commissioners übernimmt Cranis, der seine Wurzeln im Brevard County hat, den 4. März als Executive Director von Floridas Space Coast Office of Tourism mit Sitz in Cocoa.

County Manager Frank Abbate hat Cranis für den neuen Posten ausgewählt.

“Peter Cranis comes to us with an exceptional track record of leadership and growth, having led highly effective and expansive marketing programs that have stretched around the world. We look forward to working with him on advancing the mission of the Space Coast Office of Tourism,” said Abbate.

Cranis is widely regarded for his expertise in strategic planning and in positioning products and services for growth, profitability and global success. His skill set ranges from organizational leadership and executive management to strategic marketing and international market development.

Cranis has spent his entire professional career in various marketing and related communications positions in Florida. He most recently served as Head of Marketing and Sales for ICON Orlando (formerly the Orlando Eye), the 400-foot observation wheel in the heart of Orlando’s tourism district, where he positioned the attraction as the iconic image for all news related to Orlando, much like the London Eye has been for that city.

Von 1999 bis 2016 war Cranis Vice President für globales Marketing für Verbraucher und Kongresse bei Visit Orlando, dem offiziellen Tourismusverband der Stadt. Bei Visit Orlando war Cranis für die Bereitstellung rekordverdächtiger Werbe- und Marketingprogramme weltweit verantwortlich, einschließlich Kampagnen in den USA, Kanada, Großbritannien, Brasilien, Kolumbien und Mexiko. Zuletzt überwachte er ein Marketingbudget von 25 Millionen US-Dollar, das einen Ticketverkauf von mehr als 14 Millionen US-Dollar und einen Partnerumsatz von mehr als 5 Millionen US-Dollar erzielte.

“I am honored and excited to be stepping into the role of executive director of Florida’s Space Coast Office of Tourism,” Cranis said. “The Space Coast is an amazing place to live, work and play, and it has so much to offer its visitors. Tourism is critically important to the economic health of Brevard County – essential to job creation, business growth, keeping taxes low, and enhancing the quality of life for residents. I look forward to promoting the Space Coast as a premier vacation destination that benefits both visitors and the community.”

Cranis absolvierte die Eau Gallie High School in Melbourne und erhielt einen Associate Degree vom Brevard Community College, bevor er sowohl einen Bachelor als auch einen Master in Kommunikation an der University of Central Florida in Orlando erwarb.

Als Mitglied der Hall of Fame der UCF Nicholson School of Communications war Cranis langjähriger außerordentlicher Professor an der UCF und ehemaliger Vorsitzender des Board of Directors der UCF Alumni Association.

Cranis replaces Eric Garvey, who served as executive director of Florida’s Space Coast Office of Tourism for nearly four years before departing last July. Bonnie King, the office’s deputy director, has been acting as interim executive director since that time, and will retire in June 2019.